"I want to discuss another dinosaur, one that may be on the road to extinction. I am referring to the American media... And I use the term extinction literally. To my mind, it is likely that what we now understand as the mass media will be gone within ten years. Vanished, without a trace." - Michael Crichton

     "The fashionable, faux futurism predicts that this time will be different, that this time new media technology will guarantee the individual the upper hand over the advertiser. More likely, we'll see these new media renegotiate the power between individuals and advertisers... Yesterday, we changed the channel; today, we hit the remote; tomorrow, we'll reprogram our agents/filters. We'll interact with advertising where we once only watched; we'll seek out advertising where we once avoided it." - Michael Schrage

     "All the goods of the Information Age - All of the expressions once contained in books or film strips or records or newsletters - will exist either as pure thought or something very much like thought: voltage conditions darting around the Net at the speed of light, in conditions that one might behold in effect, as glowing pixels or transmitted sounds, but never touch or claim to 'own'  in the old sense of the word." - John Perry Barlow

     "A generation ago, almost everyone shared common media. That universality has been shattered, probably for good. Information now splits along demographic, political and cultural fault lines... We all look into our separate mirrors now, and mostly see ourselves looking back. What was universal in the post-war years has become the media of the middle class, the political and policy structure, the aging and increasingly self-righteous boomers." - Jon Katz

     "Human evolution is now inextricably bound up with technological evolution. Humankind is co-evolving with its artifacts, and the genes that can't cope with that new reality will not survive into the future millennia." - Michael Schrage

     "Even with the explosion from the grass roots, there's still going to be a need for mass culture, for truly great entertainment that transcends all the little niches and links people together." - Scott Sassa