According to Dean Sakai, of Electric Village, Internet radio and
traditional radio will eventually merge : "Radio will become
digital, and the receivers (clients) will make pulls through
cellular technology." (6797)
- From REALITY CHECK, see
www.wired.com/wired/5.07/reality_check.html "The wireless music box has no imaginable commercial value. Who
would pay for a message sent to nobody in particular?" David
Sarnoff's associates responding to his urgings for investment in
radio.
All of the following forecasts are from
So-o-o-o you are
going on the air! & The Radio Speech Primer by Robert West, M.A.
(1934)
"What is the destiny of this incredible invention the uses
of which Marconi himself did not forsee? In less than two decades we
have witnessed a change from the production of stuttering static to
uninterrupted and true reproduction of sound. Muddling, meaningless
programs have given way to showmanship... Nevertheless, the present
state of broadcasting has provoked impatience in high-minded
critics. Their dissatisfaction springs, in a degree, from their
unwillingness to understand that basically the networks as operated
today are a business proposition, with the conditions and limits
which such auspices entail... [So] Whither radio? What developments
are on the horizon of broadcasting? Which roads shall it follow to
reach greater objectives? What tendencies are indicative of the new
functions of the air system?" (p. 161).
Savants have always been intrigued by the possibility of a
synthetic international language which could be spoken and
understood by the natives of Greenland, Australia, Patagonia, and
Peru with equal facility. Esperanto and Ido are the two fabricated
tongues mostly current today in this field. However, the spread of
these languages has never made great progress due to the obstacles
of rapid communication. Radio offers the most effective way yet
devised to overcome this difficulty. If a synthetic language for
international use is agreed upon, its dissemination via the radio
would be rapid and widespread. (p. 162-63)
Ultimately, the broadcasting stations in each country would
be delegated to broadcast programs in the new international radio
language and this privilege would be rotated among the different
nations. The possibilities of international understanding through
this medium are far from visionary. (p. 164)
Broadcasting can look to to find an analogy in the
development of motion pictures. Motion pictures an an art form
reached its highest peak in 1927, and then lapsed into a sameness
which appeared suicidal until the fortunate advent of the "talkies."
Broadcasting which attempts to confine itself to fixed patterns may
finally reach a similar impasse. Perhaps television will lift
programs out of the slough of uniformity in the same way that sound
came to the rescue of the cinema. Radio which has been lazily
satisfied to grab its talents from other fields of entertainment may
thus be compelled to generate an entertainment formula of its own.
(p. 164)
"Radio guild" periods might be employed as tryouts for stars
in other fields and thus become in time a reliable barometer of the
broadcasting skill of the performer and the public's reaction. Every
station should have a "radio guild" in one form or another. It
should invite the cooperation of a little theater or film art group
in its community to take charge, and the station operator could act
in an advisory capacity (p. 162).
In view of the vital influence of broadcasting in the life
of the nation, it is worth considering the suggestion that the
President of the United States be empowered to appoint an additional
member of his cabinet to be known as the Secretary of Radio. This
special department might perhaps be divided into various bureaus
each of which would assume direct supervision over general program
policies in the same manner that standards are set for different
branches of our economic, professional and cultural existence...
Unless something is done in this direction, there are those who
claim that private broadcasting interests, left to themselves, will
sound their own death knell (p. 166).
Today nations have this means of reaching each other almost
instantly. A message can be flung around the world in four seconds.
Radio can make all frontiers a figment of the imagination ... Radio
must, therefore, bide its time as an international peace agent (p.
166-67).
Radio's future lies in the one united effort of the best
educational forces in all countries for the spread of peace and the
brotherhood of man. Perhaps someday the United States of Europe and
the United States of America will take the lead in forming the
United States of the World, and radio shall have been the principal
means of consummating and maintaining this idea (p. 167). |